There are many advantages to outreaching to influencers to get your health guest posts published.
When it comes to search engine optimisation, guest blogging is the number one strategic tactic used by any SEO agency. It is one of the best link building techniques to gain authority, traffic, links, social media activity and open up networking opportunities all at the same time.
While it is often a time-consuming, festering scab of a job.
Guest post outreach can greatly benefit your health site.
Here are major reasons why you should be guest blogging for your health business.
In order for any business to succeed online, it is crucial to get focused on making sure potential customers know you exist so you can increase your ranking, traffic and ultimately sales of your product or service.
You need to find and then offer the correct solution to their problems. Guest posting is far the best method to do this, particularly by getting published on large established health blogs that your potential customers visit frequently.
Apart from getting the exposure for your brand, a quality health guest post will also help potential consumers get to know more about your products or services.
One of the major setbacks of the internet is that anyone can set up a website and claim to be a specialist in their niche. So how do you substantiate those claims if there’s no way to physically verify them?
But, if your health brand or medical company has endorsements from health-related business influencers and leaders – this is a solid indicator of your organisation’s credibility.
That’s why, every time you are mentioned on the leading blogs in the health niche, it is a robust endorsement for your brand that makes you more credible in the eyes of your target audience.
Another reason why you should be guest blogging for your website is the quality of traffic it attracts. While other online marketing tactics such as social media marketing and email marketing can also assist you to get traffic, nothing drives more regular traffic than a well-crafted guest post on a popular blog in your niche.
Your objective should always be to create new traffic channels, which can assist you to get relevant visitors to your site and who are genuinely interested in your brand.
Genuinely, this really is where guest blogging comes into play because with a quality guest post, you’ll get qualified traffic to your site which is more likely to convert into sales.
Link building is another benefit of this kind of activity and due to the latest adjustments in the Google search algorithm. High-quality backlinks hold even greater value than ever, you should be even more dedicated to getting your guest posts published on high domain authority blogs.
Be sure to use the target anchor text for your backlinks and careful when selecting the sites you guest post outreach to since low-quality backlinks will damage your ranking.
Tip: Go for blogs with a higher page rank than yours.
How to Guest Post Safely
Many health companies are making the same mistake, by reaching out to the editor of every blog in the health niche.
In order to avoid making the same mistake, you need to set up some standards.
Do not start your outreach campaign before knowing the answer to this question:
Are these sites I want my brand associated with?
Firstly, don’t follow every step in the SEO guides blindly. You should optimize your SEO strategy based on business needs. Although, some SEO standards are important for selecting a quality website to work with.
Some of the most important are:
- Content Quality
- Clean Backlink Profile
- Keyword Quality
- Mobile Friendly
- How Up-to-date
- Regular Activity
- Social Activity
- Traffic & Sources
Now you have a clearer picture of what you are looking from influencers in the health niche and understand why you should run with this guest post strategy. Start getting more traffic and building your health brand by submitting your content to these health blogs that accept guest posts, or if you would rather take the easy route and let us t do the hard work for you then you should look at our blogger outreach services.